Terpstra, Vern: search on Z-Library

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1

THE EVOLUTION OF INTERNATIONAL MARKETING

Journal:

International Marketing Review

Year:

1987

Language:

english

File:

PDF, 928 KB

english, 1987

2

THE CHANGING ENVIRONMENT OF INTERNATIONAL MARKETING

Journal:

International Marketing Review

Year:

1985

Language:

english

File:

PDF, 780 KB

english, 1985

3

Piggybacking: A Quick Road to Internationalisation

Terpstra, Vern, Yu, Chwo‐Ming J.

Journal:

International Marketing Review

Year:

1990

Language:

english

File:

PDF, 483 KB

english, 1990

4

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han and Vern Terpstra

Journal:

Journal of International Business Studies

Year:

1988

Language:

english

File:

PDF, 641 KB

english, 1988

5

The millennium and international marketing

Journal:

International Marketing Review

Year:

2000

Language:

english

File:

PDF, 43 KB

english, 2000

6

Export Trading Companies:

Terpstra, Vern, Yu, Chwo-Ming Joseph

Journal:

Journal of Global Marketing

Year:

1993

Language:

english

File:

PDF, 1.74 MB

english, 1993

7

Suggestions for Research Themes and Publications

Vern Terpstra, Holger Engberg and Jeffrey Arpan

Journal:

Journal of International Business Studies

Year:

1983

Language:

english

File:

PDF, 203 KB

english, 1983

8

Determinants of Foreign Investment of U.S. Advertising Agencies

Terpstra, Vern, Yu, Chwo-Ming

Journal:

Journal of International Business Studies

Year:

1988

Language:

english

File:

PDF, 373 KB

english, 1988

9

The American Challenge in International Advertising

Aydin, Nizam, Terpstra, Vern, Yaprak, Attila

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.78 MB

english, 1984

10

The American Challenge in International Advertising

Nizam Aydin, Vern Terpstra and Attila Yaprak

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.84 MB

english, 1984

11

American marketing in the common market

Journal:

Thunderbird International Business Review

Year:

1968

Language:

english

File:

PDF, 111 KB

english, 1968

12

Comparative analysis for international marketing

Vern Terpstra, Michael Y. Yoshino, A. A. Sherbini

Journal:

Thunderbird International Business Review

Year:

1968

Language:

english

File:

PDF, 173 KB

english, 1968

13

University education for international business

Vern Terpstra, Associate Professor

Journal:

Thunderbird International Business Review

Year:

1970

Language:

english

File:

PDF, 108 KB

english, 1970

14

Critical mass and international marketing strategy

Journal:

Journal of the Academy of Marketing Science

Year:

1983

Language:

english

File:

PDF, 767 KB

english, 1983

15

Papers of the Annual Meeting of Association for Education in International Business || University Education for International Business

Journal:

Journal of International Business Studies

Year:

1970

Language:

english

File:

PDF, 227 KB

english, 1970

16

Pathways to Growth: Comparing East Asia to Latin Americaby Nancy Birdsall; Frederick Jaspersen

Review by: Vern Terpstra

Journal:

The Journal of Asian Studies

Year:

1998

Language:

english

File:

PDF, 262 KB

english, 1998

17

Determinants of Foreign Investment of U.S. Advertising Agencies

Vern Terpstra and Chwo-Ming Yu

Journal:

Journal of International Business Studies

Year:

1988

Language:

english

File:

PDF, 444 KB

english, 1988

18

Country-of-Origin Effects for Uni-National and Bi-National Products

Han, C. Min, Terpstra, Vern

Journal:

Journal of International Business Studies

Year:

1988

Language:

english

File:

PDF, 597 KB

english, 1988

19

Marketing Know-How Transfers by Multinationals: A Case Study in Turkey

Nizam Aydin and Vern Terpstra

Journal:

Journal of International Business Studies

Year:

1981

Language:

english

File:

PDF, 362 KB

english, 1981

20

Multinational Business Operations: Marketing Management, Volume 3by S. Prakash Sethi; Jagdish N. Sheth

Review by: Vern Terpstra

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 489 KB

english, 1974

21

The Future of the International Business Professor: Presidential Address

Journal:

Journal of International Business Studies

Year:

1973

Language:

english

File:

PDF, 279 KB

english, 1973

22

THE CHINESE LOOK TO WORLD MARKETS

Journal:

International Marketing Review

Year:

1988

Language:

english

File:

PDF, 1.01 MB

english, 1988

23

Marketing Know-How Transfers by Multinationals: A Case Study in Turkey

Aydin, Nizam, Terpstra, Vern

Journal:

Journal of International Business Studies

Year:

1981

Language:

english

File:

PDF, 5.16 MB

english, 1981

24

Book Review: International Marketing: A Cultural Approach

Journal:

Journal of International Marketing

Year:

1994

Language:

english

File:

PDF, 468 KB

english, 1994

25

Book Review: Multinational Business Operations: Marketing Management

Journal:

Journal of Marketing

Year:

1974

File:

PDF, 404 KB

1974

26

A study of marketing strategies of European and Japanese firms manufacturing in the US

Zoher E. Shipchandler, Vern Terpstra, David Shaheen

Journal:

International Business Review

Year:

1994

Language:

english

File:

PDF, 1.36 MB

english, 1994

27

Intraregional foreign direct investment in the asian pacific region

W. Chan Kim, Vern Terpstra

Journal:

Asia Pacific Journal of Management

Year:

1984

Language:

english

File:

PDF, 722 KB

english, 1984

28

[untitled]

Review by: Vern Terpstra

Journal:

Journal of International Business Studies

Year:

1993

Language:

english

File:

PDF, 138 KB

english, 1993

29

International marketing

Journal:

The International Executive

Year:

1972

Language:

english

File:

PDF, 170 KB

english, 1972

30

Strategic Alliances in the Triad: An Exploratory Study

Vern Terpstra and Bernard L. Simonin

Journal:

Journal of International Marketing

Year:

1993

Language:

english

File:

PDF, 3.42 MB

english, 1993

31

Book Review: International Marketing: A Cultural Approach

Journal:

Journal of International Marketing

Year:

1994

File:

PDF, 468 KB

1994

32

Strategic Alliances in the Triad: An Exploratory Study

Terpstra, Vern, Simonin, Bernard L.

Journal:

Journal of International Marketing

Year:

1993

Language:

english

File:

PDF, 1.93 MB

english, 1993